In conversation with Trinny Woodall

In conversation with Trinny Woodall

When Founder and CEO Trinny Woodall created her disruptive namesake brand, Trinny London, in 2017, it quickly became one of Europe’s fastest-growing direct-to-consumer start-ups.

Trinny London was born with a clear mission – to give women the tools they need to feel their best through personalised, stackable, multitasking makeup and highly active skincare. Trinny’s unrivalled entrepreneurship has seen the business grow rapidly, with over 7 million products sold in 180 countries since launch. As the business has scaled, Trinny has built an incredibly loyal community through both her personal and Trinny London audiences, while also nurturing a dedicated global online community, known as the Trinny Tribe. In 2023, Trinny published her Sunday Times bestselling book Fearless and launched its accompanying, chart-topping podcast.

Both Trinny and Trinny London have won a number of well-recognised awards, including the NatWest everywoman Brand of the Future Award, The CEW Achiever Award and The CEW Digital Innovation Award – a first in CEW UK Achiever Award history. Trinny’s love of business and entrepreneurship can be seen through her support of other start-up founders in the form of mentoring, regularly speaking at industry events, and launching the Elevator Pitch series on her Instagram – a space where female entrepreneurs are invited to pitch their business ideas to a wider audience.